Customer Retention Questionnaire


For any business or company to thrive it is important for them to employ customer retention strategies.  These strategies should enable them to attract and most importantly retain customers.  By keeping customers satisfied and happy with your services you ensure more business.  More business will ultimately result in more profits.

Sample Customer Retention Questionnaire

Please fill out the following information accurately and clearly.

Please state how many times you frequent this department store in a month?

1- 2 times: ______ 3-5 times: ______ 6-10 times: ______ 10+ times: ______

Use this rating scale

5- Very good, 4- good, 3- average, 2- poor, 1- very poor.

Please rate the friendliness and helpfulness of our staff members?

How did you the overall knowledge and ability of our staff to solve your problem? __________________________________________________________________

Please rate the professionalism of our staff members?

How would you rate the helpfulness of our staff to resolve your problem?

Please rate the accessibility to our department store?

________________________________________________________________________

Please rate the pricing system of our goods?

________________________________________________________________________

Please rate the affordability or our goods?

________________________________________________________________________

Please rate the location of our department store?

Communication and instructions received from staff was clear? ________________________________________________________________

Please describe the aspects of our store that would make you come back.

________________________________________________________________________

________________________________________________________________________

Please describe the aspects of our store that would not make you come back.

________________________________________________________________________

________________________________________________________________________

Would you recommend our store?

________________________________________________________________________

________________________________________________________________________

How would you rate your overall experience with our company? ____________________________________________________________________

Category: Customer Questionnaire

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