Customer Relationship Management Questionnaire

A customer relationship management questionnaire are created by companies to undertake surveys where they can find out if they are maintaining a mutually profitable relationship with their customers. Since there are many rival companies in the market, a company needs to win over its customers and retain them by training their staff to maintain a fulfilling professional relationship with customers.

Sample Customer Relationship Management Questionnaire:

Name: _______________________

Employee code: ________

Department: ________

Address: ___________

Phone Number: ________________

Email ID: ___________

1)   Our company’s corporate strategy gives importance to a customer’s needs.

a)   Agree

b)   Disagree

c)   Can’t say

2)   Relationships with customers are given great value in our organisation

a)   Agree

b)   Disagree

c)   Can’t say

3)   What do you feel about the company’s promotional activities of attracting new customers and retaining old ones?

4)   What are the company’s customer satisfaction objectives?

5)   Does customer satisfaction surveys help in understanding a customer’s needs? How do they help?

6)   The organisation clearly identifies difference customer types.

a)   True

b)   False

c)   Can’t say

7)   Do you think our company is able to give excellent customer service at any point of contact?

a)   Yes

b)   No

c)   Maybe

8)   Information about our customers are stored in the company database for future case studies.

a)   Agree

b)   Disagree

c)   Can’t say

9)   What do you do when you receive any customer complaint?

10)               Do you think the working environment of the company is suitable to meet the needs of internal customers?

11)               How can the company improve it customer relationship management?

Category: Customer Questionnaire

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