Customer Questionnaire Format

The primary objective of a customer questionnaire format is to find out what customers think about a particular company and their products and services. This type of questionnaire is normally created according to a specific format and can contain several questions, with each question focusing on a particular aspect of customer thinking and perception.

Sample Customer Questionnaire Format:

Name: ____________________________ [Name of the customer]

Address: __________________________ [Home Address of the customer]

Gender: _____________________ [Gender of the customer (M/F)]

Age: ___________________ [Age of the customer]

Home Phone: ________________________ [Phone number of the customer]

Email: ______________________________ [Email Address of the customer]

First Question: [The First Question should revolve around the customer’s relationship with the company, product, or services. How long has the customer been with the company? What type of products does the customer buy? These are some of the questions to set the ball rolling and will throw light on the customer’s loyalty towards the company or any product or service.]

Second Question: [The second Question should focus on the various services of the company that the customer is satisfied with or unsatisfied. Questions can be created to derive a yes/no reply like: are you satisfied with the product range or are you satisfied with our current services. Such questions will bring to the forefront a customer’s level of satisfaction with the company.]

Third Question: [The third category of questions should focus on the various attributes of the company’s products and services as well as the usefulness in the customer’s life or their role in his/her lifestyle. Questions should include: Is the abc product perfect for your household or does the xyz service fulfill all your requirements?]

Fourth Question: [The fourth category of questions needs to be created to enhance customer faith in the company and its products or services. This question needs to ask the customer how willing they are to try new products of the company and what they would like to suggest to the company for improvement in product or service quality. ]

Category: Customer Questionnaire

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