Customer Perception Questionnaire


Customer perception plays an important role in developing a bridge between the organization and the market and this is where a customer perception questionnaire comes into play. The usefulness of the questionnaire lies in the fact that it helps an organization to identify and measure customer perception and value. The customer perception questionnaire is created on pre-defined parameters and takes into account customer experience and satisfaction.

Sample Customer Perception Questionnaire:

Name of the Customer: _____________________________

Address: ______________________________________  City:_______________

State: __________________  Zip: ________________

Age: ___________________ Gender: _______  (M/F)

Email: _____________________________

Phone Number: ____________________________

  • Does the organization still believe that the customer is the king?

a)      Yes

b)      No

c)      Customer is the queen

d)     Don’t know

  • Which of the following elements of customer perception have been incorporated in your marketing strategies?

a)      Sensation

b)      Absolute threshold

c)      Differential threshold / JND

d)     Subliminal perception

  • How strongly do you believe in the fact that product improvements will be apparent to a customer?

a)      Extremely strongly

b)      Very strongly

c)      Strongly

d)     Neutral

e)      Not very strongly

f)       Not strongly at all

  • How strongly do you feel that any negative changes in an organization’s marketing policies will affect customer perception of the organization?

a)      Extremely strongly

b)      Very strongly

c)      Strongly

d)     Neutral

e)      Not very strongly

f)       Not strongly at all

  • Which of the following elements play an important role in driving customer perception?

a)      Previous experience of customer

b)      Current experience

c)      Expectations from the brand / company

d)     How customers are handled by frontline staff

e)      Type of marketing and advertising

f)       Accessibility to the brand

g)      Consumer preferences

Category: Customer Questionnaire

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