Customer Needs Analysis Questionnaire


A customer needs analysis questionnaire is based on the very basic customer requirements. These requirements could be product or service specific or they could be specific to the changing needs of the customer with respect to the market, brands, economy, and competition. Organizations use customer needs analysis questionnaire to get an insight into various needs and requirements of their target audience, existing customers, and perceived customers.

Sample Customer Needs Analysis Questionnaire:

Name of the Customer: _____________________________

Address: ______________________________________  City:_______________

State: __________________  Zip: ________________

Age: ___________________ Gender: _______  (M/F)

Email: _____________________________

Phone Number: ____________________________

  • As a customer do you feel that brands should be more customers centric?

a)      Yes

b)      No

c)      Depends on several factors

d)     Don’t know

  • How often do you buy branded products or use their services?

a)      Most often

b)      Quite often

c)      Often

d)     Sometimes

e)      Not that often

f)       Never

  • How often do you feel that organization and their brands are not catering to the customer needs but to their own needs?

a)      Most often

b)      Quite often

c)      Often

d)     Sometimes

e)      Not that often

f)       Never

  • Which of the following basic customer needs have been fulfilled by the brands that you buy from most often?

a)      Friendliness and warmth

b)      Empathizing with the customer

c)      Treating the customer fairly

d)     Incorporation of customer feedback

e)      Sharing of information with customer

f)       Offering multiple options and several alternatives

g)      Basic honesty and sincerity

h)      High end customer service

  • Do you feel that the brands you invest in most often have failed in building a relationship with you through proper communication?

a)      Yes

b)      No

c)      Am not sure

d)     Communication needs to be better

Category: Customer Questionnaire

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