Customer Based Brand Equity Questionnaire


A customer based brand equity questionnaire focuses on collecting feedback directly from customers. The questionnaire comprises of very customer centric questions including their experience of the brand and how they perceive it. The customer based brand equity questionnaire also helps in measuring customer loyalty through open ended, yes or no, and multiple choice questions. The feedback from the questionnaire helps organizations in marketing or promoting their brand better.

Sample Customer Based Brand Equity Questionnaire:

Name of the Participant: _____________________________

Occupation: _____________________________

Email: _____________________________

Phone Number: ________________________ Fax: ________________________

  • Do you always purchase branded products?

a)      Yes

b)      No

  • Do you feel branded products are more expensive?

a)      Yes

b)      No

  • How often do you invest in branded products?

a)      Very Often

b)      Quite often

c)      Often

d)     Sometimes

e)      Not very often

f)       Never

g)      Don’t know

  • Which of the following factors have helped you remain with a specific brand?

a)      Multidimensional aspect of a brand

b)      Visual attractiveness

c)      Easy availability

d)     Competitive pricing

e)      Good technical support or customer service

f)       Positive kinaesthetic experience

g)      Great resale value

h)      Positive promotion

  • Which of the following are important to you when dealing with a brand?

a)      Image of the organization

b)      Communication with staff

c)      The way you are treated by the staff

d)     How the brand communicates to you

e)      The emotional quotient of the brand

  • Which of the following words describe the perfect brand according to you?

a)      Competent

b)      Innovative

c)      Experience

d)     Reliable

e)      Successful

f)       Efficient

g)      Sincere

h)      All of the above

  • How often do you refer the brand of your choice to others?

a)      Very Often

b)      Quite often

c)      Often

d)     Sometimes

e)      Not very often

f)       Never

g)      Don’t know

Category: Brand Questionnaire

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