Consumer Research Questionnaire
The primary objective of a consumer research questionnaire is to gain information regarding consumer choices, consumer experience, and consumer needs. The result from this type of questionnaire helps a company, business, or organization to understand their target audience and prospective customers better. Based on the results or information provided by the questionnaire organizations are able to market and promote their products or services effectively.
Consumer Research Questionnaire Sample
Name of the consumer: ____________________________________
Age: __________ Sex: ___________ Marital Status: _______________
Address: ___________________________________________________
City: ________________ State: ______________ Zip: ______________
Telephone: ____________________ Email: ________________________
Product/Service: ______________________________________________
Company/Brand: ______________________________________________
Q1. Have you used a product or service of this company before?
a) Yes
b) No
Q2. How satisfied are you with the current product or service?
a) Very satisfied
b) Satisfied
c) Neutral
d) Not very satisfied
e) Not satisfied at all
Q3. How satisfied are you with the customer service?
a) Very satisfied
b) Satisfied
c) Neutral
d) Not very satisfied
e) Not satisfied at all
Q4. How do you rate this product with similar products in the market?
a) This is the best
b) This is one of the best
c) It is at par with others
d) There are better ones in the market
e) This is the worst
Q5. How do you rate the quality of the product or service?
a) Very high quality
b) Good quality
c) Neutral
d) Average quality
e) Bad quality
Q6. How useful is this product or service to you?
a) Very useful
b) Somewhat Useful
c) Neutral
d) Not very useful
e) Not useful at all
Q7. What do you feel about the price of the product or service?
a) Very economical
b) One of the cheapest
c) Very cheap
d) Expensive
e) Very expensive
Q8. Will you recommend this product or service to your family and friends?
a) Yes
b) No
Category: Research Questionnaire
