Consumer Research Questionnaire


The primary objective of a consumer research questionnaire is to gain information regarding consumer choices, consumer experience, and consumer needs. The result from this type of questionnaire helps a company, business, or organization to understand their target audience and prospective customers better. Based on the results or information provided by the questionnaire organizations are able to market and promote their products or services effectively.

Consumer Research Questionnaire Sample

Name of the consumer: ____________________________________

Age: __________  Sex: ___________  Marital Status: _______________

Address: ___________________________________________________

City: ________________ State: ______________  Zip: ______________

Telephone: ____________________  Email: ________________________

Product/Service: ______________________________________________

Company/Brand: ______________________________________________

Q1. Have you used a product or service of this company before?

a)   Yes

b)   No

Q2. How satisfied are you with the current product or service?

a)   Very satisfied

b)   Satisfied

c)   Neutral

d)   Not very satisfied

e)   Not satisfied at all

Q3. How satisfied are you with the customer service?

a)   Very satisfied

b)   Satisfied

c)   Neutral

d)   Not very satisfied

e)   Not satisfied at all

Q4. How do you rate this product with similar products in the market?

a)   This is the best

b)   This is one of the best

c)   It is at par with others

d)   There are better ones in the market

e)   This is the worst

Q5. How do you rate the quality of the product or service?

a)   Very high quality

b)   Good quality

c)   Neutral

d)   Average quality

e)   Bad quality

Q6. How useful is this product or service to you?

a)   Very useful

b)   Somewhat Useful

c)   Neutral

d)   Not very useful

e)   Not useful at all

Q7. What do you feel about the price of the product or service?

a)   Very economical

b)   One of the cheapest

c)   Very cheap

d)   Expensive

e)   Very expensive

Q8. Will you recommend this product or service to your family and friends?

a)   Yes

b)   No

Category: Research Questionnaire

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