Celebrity Endorsement Research Questionnaire

Celebrity endorsement research questionnaire is very useful for gathering the essential feedback through different sources to finalize a most popular celebrity. These questionnaires are initiated by the external parties or by the PR agencies. Such a questionnaire can be conducted in the form of an open public poll and online survey.

Sample Celebrity Endorsement Research Questionnaire:

Name of the researcher: _________________

Name of the concerned department: _______________

Status of the research: ________________

Date: ___/___/____

Q1. Tell us something about your objective behind conducting a celebrity endorsement research program?

Q2. According to your opinion, what is the core motive of a celebrity endorsement research?

  • Preferring the most demanded celebrity
  • Identifying the adequate requirements of a particular commercial
  • Evaluating the status of a celebrity in the market
  • Others, ________________

Q3. For this research, who is your core target from the following mentioned sources?

  • People
  • Corporate people
  • Previous records
  • Others: ________________

Q4. What source are you using for this research?

  • Online survey
  • Public interviews
  • Opinion polls

Q5. What type of products or services are you targeting for gathering the sufficient feedback to complete the research?

  • Luxury
  • Cosmetic
  • Clothing
  • Accessories
  • Jewellery
  • Furniture
  • Other, please specify: _____________

Q6. Are you considering a particular brand for this celebrity endorsement research?

  • Yes
  • No
  • If yes, kindly specify the name: ___________________

Q7. How are you measuring their publicity value?

  • By counting the per annum income
  • Using TV adds to count on their publicity
  • Contacting people by using the above mentioned resource for the same

Q8. As per you opinion, which factor of the following is best for you for finalizing the suitable celebrity for endorsing services or a product?

  • Popularity
  • Income
  • Impressive appearance
  • Other: ________________________

Category: Research Questionnaire

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