Campaign Feedback Questionnaire


Campaign Feedback Questionnaire is a questionnaire being used by the companies to know whether a campaign is being liked by the audience or not. It is also helpful in identifying the recall rate of the particular campaign, i.e., how easily and conveniently does the customer remembers the campaign.

A successful campaign is one which is easily remembered by the customer and therefore, it is necessary for the companies to know about the strengths and weaknesses of their campaign. The feedback from such questionnaire can help the companies to leverage on their positives and improvise on their shortcomings.

Sample Campaign Feedback Questionnaire

1. Age:

2. Gender:

a) Male

b) Female

3. Profession:

4. What do you understand by our campaign?

_____________________________________________________________________

5. What did you like about our campaign?

_____________________________________________________________________

6. What did you dislike about our campaign?

_____________________________________________________________________

7. Do you think our campaign is different in comparison to other campaigns?

a) Yes

b) No

8. In question (7), why do you think so?

_____________________________________________________________________

9. Rate our campaign on the basis of its appropriateness.

a) Excellent

b) Very Good

c) Good

d) Poor

e) Very Poor

10. Rate our campaign on the basis of the information being delivered.

a) Excellent

b) Very Good

c) Good

d) Poor

e) Very Poor

11. Rate our campaign on the basis of its theme.

a) Excellent

b) Very Good

c) Good

d) Poor

e) Very Poor

12. Rate our campaign on the basis of creativity and innovativeness.

a) Excellent

b) Very Good

c) Good

d) Poor

e) Very Poor

13. Our campaign is easy to recall.

a) Strongly Agree

b) Agree

c) Neutral

d) Disagree

e) Strongly Disagree

14. Our campaign influenced your perception about our product/service.

a) Strongly Agree

b) Agree

c) Neutral

d) Disagree

e) Strongly Disagree

15. Suggestion, if any:

_____________________________________________________________________

Category: Feedback Questionnaire

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