Branding Questionnaire


Branding questionnaire is a series of questions which are designed by trade analysts or advertising experts to understand a company or organization and draw out a plan which helps them in marketing the company’s name, that is create a brand value of that company.

Branding Questionnaire Sample

Name of your company:                ________________________________________________

Name of the executive:                ________________________________________________

  1. What business does your company deal with? What are the various practices?

________________________________________________________________________________________________________________________________________________________________________________________________________________________

  1. How long had you been into this? Which were the peak growth years of your company?

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  1. What is the most important assurance that your company stresses on?

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  1. How many people does your company employ?

________________________________________________________________________

  1. How would you describe the character of your company if it were a human being?

________________________________________________________________________

  1. How would you describe your business in a single sentence?

________________________________________________________________________________________________________________________________________________

  1. How would you describe you company in three words?

________________________________________________________________________________________________________________________________________________

  1. The three quality that makes your company stand out from others are:-

_______________________________________________________________________________________________________________________________________________.

  1. Who founded your company and how has it come to its present position?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.

  1. Any special achievement or moment of pride that you feel your company should be known for?

________________________________________________________________________________________________________________________________________________

  1. An icon, object or design that would best represent your company/ business would be:-

________________________________________________________________________

  1. Do you have a logo for your organization? Who made the logo? What does it signify?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________.

  1. What is the dress code followed by your employees at the office?

______________________________________________________________________________________________________________________________________________.

  1. Have you ever surveyed you consumers? What was their feed back?

________________________________________________________________________________________________________________________________________________

  1. Have you ever surveyed your employees? How do they feel working in your organization?

_______________________________________________________________________________________________________________________________________________________________________________________________________________________.

Category: Marketing Questionnaire

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