Brand tracking questionnaires assist marketers in monitoring whether the brand is performing well and up to expectations. This helps to improve the marketing strategies of the firm to increase the acceptability and brand image of the product.
Brand Tracking Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Name different brands of our product category that you are aware of
____________________________________________________________
Q2. Among the above, name those that you have used before
____________________________________________________________
Q3. Which of the brands of the product are you currently using?
____________________________________________________________
Q4. What is the frequency of usage of this product?
a) Once a month
b) Once a week
c) Few times a week
d) Less than once a month
Q5. How much do you spend on this brand per year?
____________________________
Q6. Which of the following promotional campaigns of our product are you aware of?
a) TV ads
b) Newspaper print
c) Point of sales
d) Discounts
e) Other ______________________________________
Q7. Do other family members in your family use the same brand?
a) Yes
b) No
If ‘No’, list the other brands ______________________________________
Q8. Why did you think our brand stands apart from the rest?
_____________________________________________________________
Q9. Have you ever experienced any issue with our brand?
a) Yes
b) No
If yes, please specify ____________________________________________
Q10. Which of the following is true about our brand?
a) Its quality is equal to other brands
b) Its quality is better than other brands
c) Its quality is less than other brands
d) Can’t say
Q11. Do you intend to change your brand in the future?
a) Yes
b) No
If yes, please specify the brand ___________________________________
