Brand Survey Questionnaire


The primary objective of a brand survey questionnaire is to offer organizations an insight into the performance, reach, and visibility of the brand. Brand survey questionnaires are normally filled by consumers from a particular geographical area, and market and the information from the survey helps organizations in making their brands strong, sustainable, and more visible.

Brand Survey Questionnaire Sample

Name of Person___________________________________________

Telephone: ____________________  Fax: ____________________________

Email: _______________________________  Age: __________________

Name of the brand: __________________________

Q1. Have you used ABC company brand before?

___________________________________________________________________________

Q2. Would you like to buy a product promoted under this brand name?

a)   Yes

b)   No

Q3. What is your perception of the brand?

___________________________________________________________________________

Q4. Are you satisfied with the service or product offered by the brand?

___________________________________________________________________________

Q5. List the 5 things you like about the brand

a)   _____________________________

b)   _____________________________

c)   _____________________________

d)   _____________________________

e)   _____________________________

Q6. List the 5 things you don’t like about the brand?

a)   _____________________________

b)   _____________________________

c)   _____________________________

d)   _____________________________

e)   _____________________________

Q7. Would you recommend this brand to anyone?

___________________________________________________________________________

Q8. Would you recommend any changes that would make this brand better?

___________________________________________________________________________

Q9. How do you rate this brand vis-à-vis other similar category brands in the market?

a)   Excellent

b)   Good

c)   Average

d)   Poor

Q10. Are the products or service of the brand easily available?

a)   Yes

b)   No

Q11. Are the products or service offered by the brand accessible online?

a)   Yes

b)   No

Q12. What do you feel about the brand logo?

___________________________________________________________________________

Q13. Which of the following sensory drivers does this brand appeal to?

a)   Visual

b)   Auditory

c)   Kinaesthetic

Category: Brand Questionnaire

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