Brand Satisfaction Questionnaire


A brand satisfaction questionnaire is one that is used to analyze the satisfaction that customers have derived from a specific brand. This type of questionnaire is used by the brand marketers to know customers point of view about their products. This type of questionnaire provides information regarding many vital aspects of branding such as customers taste, liking and other preferences towards any brand. Below is the sample of Brand satisfaction questionnaire that gives a fair idea about questions that fall under this questionnaire.

Sample Brand Satisfaction Questionnaire

Name of customer: _________________________________

Date : ___________________________________________

Email address : ___________________________________

 

Q1: Have you purchased the products of our company before?

a. Yes

b. No

Q2: If you have answered yes to the above question since when are you making use of the products of our brand?

____________________________________________________________________

Q3: Where did you come to know about this brand?

a. Friends

b. Family

c. Advertisement

d. Other (please specify)_________

Q4: How do you rate the brand appearance and look of the product that you are using?

a. Excellent

b. Good

c. Average

d. Poor

e. Very poor

Q5: How would you rate the price range of this brand?

a. Expensive

b. Reasonable

c. Average

d. Can’t say

Q6: How would you rate the quality and variety of this brand?

a. Excellent

b. Good

c. Average

d. Poor

e. Very poor

Q7: Are you satisfied with the range of the products available under this brand?

a. Yes

b. No

c. Would like to see more Variety

Q8: If you want some other product range under this brand then specify the category that you are expecting from the brand?

____________________________________________________________________

Q9: Will you continue using this brand in future?

a. Yes

b. No

c. Not sure

Q10: Are you planning to switch the brand in future?

a. Yes

b. No

Category: Brand Questionnaire

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