Brand Research Questionnaire
Brand building exercises are carried out by companies in many different ways. Brand Research questionnaires tries to understand the image of the firm’s products from a customer viewpoint. Corrective actions can further be taken to position the product properly. This questionnaire can be administered on customers and non-customers.
Brand Research Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Do you use any of our products?
a) Yes
b) No
Q2. If ‘yes’, what are the features that you like about our product?
_______________________________________________________
_______________________________________________________
Q3. What do you look for in the products you choose?
a) Price
b) Quality
c) Quantity
d) Packaging
e) Brand image of the company
f) Other ____________________________________________
Q4. What is the count per month of our product you buy?
a) 0
b) 1
c) 2 – 3
d) 4 – 6
e) More than 6
Q5. What is the minimum and maximum price that you are willing to spend on our product?
_________________________________________
Q6. From where did you hear about our product?
a) Family
b) Friends
c) Magazines
d) Ads on TV
e) Internet
Q7. Did you hear any negative publicity about our product or company? Please comment.
____________________________________________________________
Q8. Is there any change you want us to introduce in the product?
____________________________________________________________
Q9. Can you recollect our company logo?
a) Yes
b) No
Q10. Comment on the impression created by our advertisements in your mind.
____________________________________________________________
Q11. Have you visited any of our stores?
a) Yes
b) No
Q12. If yes, comment on the following:
a) Availability of the products _________________________
b) Customer service _________________________
c) Ambience of the store _________________________
Category: Brand Questionnaire
