Brand Report Card Questionnaire

A brand report card questionnaire helps in measuring various aspects of a brand including brand value or equity, brand awareness, brand visibility, branding strategies and their effectiveness and much more. Depending on the brand in question, organizations devise questionnaires that help in providing them with an insight into how their target audience perceives the brand. A brand report card questionnaire hence consists of questions whose answers reveal the overall brand health. This is a sample brand report card questionnaire for brand Hitachi in air conditioners.

Sample Brand Report Card Questionnaire:

Name of the Participant: _____________________________

Occupation: _____________________________

Email: _____________________________

Phone Number: ________________________ Fax: ________________________

  • Do you have an air conditioner at home?

a)      Yes

b)      No

  • Do you have air conditioning at office?

a)      Yes

b)      No

  • When did you buy your Hitachi air conditioner?


  • Which of the following models of Hitachi Air Conditioner do you have?

a)      Hitachi i-Clean

b)      Hitachi i-TEC

c)      ACE Cutout

d)     Star

e)      Kaze

f)       ACE2

g)      Atom XL

h)      Sugoi

i)        Kampa

j)        ACE Follow Me

k)      Summer QC

l)        Summer TM

  • What was it about Hitachi that attracted you the most?

a)      Very innovative technology

b)      Great value for money

c)      Lot of choices and options

d)     Very courteous staff

e)      Low maintenance

f)       24×7 access to technical support

g)      Good customer service

  • How did you come across Hitachi Air Conditioners?

a)      Word of mouth

b)      Hitachi is used in office

c)      Through television advertising

d)     Through billboard advertising

e)      Walked into their store

f)       Saw online

  • Would you recommend Hitachi Air Conditioners to others?

a)      Yes

b)      No

c)      Don’t Know

Category: Brand Questionnaire

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