Brand Relationship Questionnaire
A brand relationship questionnaire helps in analyzing the consumer and brand relationship that is vital for the financial growth and success of a company. The questionnaire strives to achieve the future course of action based on the relationship that the consumers of the company. It also helps to build a brand position and the kind of image the consumers have about the products of the company.
Sample Brand Relationship Questionnaire
Name of the consumer: _________________________
Address of the consumer: _________________________
Email id of the consumer: _________________________
Contact number of consumer: _________________________
Q1. Do you feel you correlate to the brand that you always buy products from?
Q2. What do you understand by the word brand relationship?
Q3. What is the impression you have about the brand of the company that you usually products of?
Q4. What factors do you think are important to build a brand relationship with a company?
Q5. Do you think it is necessary that brand relationship can help build the business of a company?
Q6. Is the pricing of a brand an important factor in building brand relationship?
a) Very Important ______________________
b) Somewhat important ______________________
c) Least important ______________________
d) Can’t say ______________________
Q7. Have you ever had any worst experiences when shopping for our brand and if yes please specify the same?
Q8. Do you think you are loyal to our company because of the brand relationship that you share with our company?
Q9. Do you think quality of a brand has any influence on building a brand relationship?
a) Very important ___________________
b) Somewhat important ___________________
c) Not at all important ___________________
d) Can’t say ___________________
Q10. Can you provide any suggestions for us to improve the brand relationship with our consumers in future?
Category: Brand Questionnaire