Brand Recognition Questionnaire

A brand recognition questionnaire is the process of evaluating the extent of awareness of a certain brand among prospective clients or retailers. It is also a way of knowing that whether an individual has heard about the brand or used it.  Brand recognition questionnaire helps in understanding the acceptance of the brand and helps in making market penetration strategy.

Sample Brand Recognition Questionnaire

Name: _______________________

Address: Street address __________ City ___________ State ____________ Zip code ________

Mobile number: ____________

Residential Phone Number: ________________

Working Phone Number: ________________

Email id: _____________________________

  • Are you aware about our brand of products?

a)   Yes

b)   Somewhat

c)   No

  • How much do you know about the various kinds of products that are manufactured under our brand?

a)   All the products

b)   Almost all the products

c)   Some of the products

d)   None of the products

  • In case you need to certain category of product which is manufactured by us, do you recall our brand?

a)   Yes

b)   Sometimes

c)   No

  • If you are also recalling various other brands along with our brand, what is the serial number in which you recall our brand?

a)   Between first to third

b)   Between third to fifth

c)   Between fifth to tenth

d)   Other (please specify): _____________

  • Would you be able to recognize the symbol used by our brand?

a)   Yes

b)   No

  • Describe the symbol, used by our brand?
  • What do you like the most about our brand?
  • Which one thing would you like to change about our brand?

Category: Brand Questionnaire

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