Brand Recall Questionnaire


Companies fight for brands as brand is the most valuable asset of a firm. Brand recall questionnaire tries to establish a product’s recall position with respect to its customers and provides reasons for the market share of the firm. The focus of companies is to own markets and the only method to achieve it is to establish brands.

Brand Recall Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What is the top of the mind recall when you hear about our product categories?

_____________________________________________________

Q2. What do you recollect when you hear about our product?

a)   Our advertisements

b)   It’s taste / smell / flavour / colour / any other attributes

c)   Our brand ambassador

d)   Our showrooms / stores

e)   Others _________________________________________

Q3. Can you describe our logo?

_____________________________________________________

Q4. Do you know the parent group of our company?

a)   Yes

b)   No

If yes, can you name it? __________________________________

Q5. Can you describe any of our advertisement?

______________________________________________________

Q6. What are the differentiating features of our product when compared to other competitors?

______________________________________________________

Q7. Did you see any similar looking brands on the shop floor?

a)   Yes

b)   No

If yes, please name the similar looking product _____________________

Q8.Do you think developing a brand image is a good investment?

a)   Yes, if the quality of the product is good

b)   Yes, if the quality of the product is bad

c)   No, if the quality of the product is good

d)   No, if the quality of the product is bad

Q9. Has any incident affected your image of our product?

a)   Yes

b)   No

Q10. If yes, please describe _____________________________________

Category: Brand Questionnaire

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