Brand Questionnaire Questions

The primary objective of brand questionnaire questions is to derive feedback from consumers regarding the use of a particular product or service or brand. A brand questionnaire is a type of brand awareness campaign that targets consumers and the objective is to know what consumers know about the brand, feel about the brand and are they really aware of the brand.

Sample Brand Questionnaire Questions:

Name: ____________________________



Gender: _____________________

Age: ___________________


Q1. What is the first brand name that comes to your mind when you are thinking of mountain gear?


Q2. Which of the following mountain gear product do you buy most frequently?

  • Carabiners
  • Ascenders
  • Belay/Rappel
  • Climbing chalk
  • Harness
  • Helmets
  • Webbing and cord
  • Crampons
  • Ice axe
  • Ski
  • Alpine clothing
  • Tents
  • Backpacks

Q3. Which of the following mountain gear product brands are you aware of?

  • REI
  • Petzl
  • Wild Country
  • North Face
  • Deuter
  • Mammut
  • Black Diamond
  • Alpine Lowe
  • Osprey
  • Patagonia

Q4. Where do you buy your mountain gear products from?

  • Online brand store
  • Brand retail outlet
  • Small retailers of multiple brands
  • Mountain Gear Auctions

Q5. How often do you buy mountain gear products after seeing an advertisement?

  • Always
  • Most times
  • Often
  • Not very often
  • Sometimes
  • Never

Q6. Which of the following attributes do you check before buying a branded mountain gear product?

  • Quality of the product
  • Price of the gear
  • Brand of the gear
  • Need for the product
  • Safety of the product
  • Warranty / Guarantee
  • After sales service / Replacement

Category: Brand Questionnaire

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