While companies try to create different brands, certain factors position products in a certain way among the customers. Some of those factors are country that the product belongs to, co-branding, sales and discounts, celebrity promotions, etc. A Brand preference questionnaire can be an effective way to know what the customers think about various promotional strategies and how they affect the positioning of products.
Brand Preference Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Does country of origin affect your product purchase decision?
a) Yes
b) No
Q2. Does association of product with a particular group of company lead to preference for such products?
a) Sometimes
b) Always
c) Never
Q3. What is your attitude towards calls from sales persons?
a) I do not entertain calls from sales persons
b) I get irritated and scold them
c) I listen to them but calmly say ‘No’
d) I look forward to such calls
Q4. Which of the following do you prefer?
a) Products from bigger companies with wider distribution
b) Products from companies with good warranty and after sales service
c) Products from local companies with better price and slightly lesser quality
d) Products belonging to companies with good brand image
e) Others
If ‘Others’, please specify _________________________________________________
Q5. Do you believe in products that are endorsed by your favourite celebrities?
a) Yes
b) No
Q6. Do you think company sponsorships help them build a stronger brand?
a) Yes
b) No
Q7. What do you think about rankings of products?
a) They are biased and influenced
b) They are fair and give a true picture
c) They are not fully reliable
d) Cant’ say
