Brand Personality Questionnaire

A brand personality questionnaire is a process of understanding the behavior of a brand. The questionnaire helps to understand the process an organization that owns the brand would use in order to describe the brand.  The questionnaire helps to gauge the attitude of the brand, scale development, scale validity and reliability of the brand.  This questionnaire is filled by consumers and is used by the brand manufacturers.

Sample Brand Personality Questionnaire

Name: _______________________

Address: Street address __________ City ___________ State ____________ Zip code ________

Mobile number: ____________

Residential Phone Number: ________________

Working Phone Number: ________________

Email id: _____________________________

  • What are the needs that have influenced you in buying our brand of products?


  • What are the needs or factor that would influence you in buying similar branded products of our competitor?


  • What kind of association comes to your mind when you try our brand of products?


  • Do you agree that our brand of products have a universal appeal?

a)   Strongly agree

b)   Agree

c)   Somewhat agree

d)   Disagree

  • How would you rate the quality of our brand of products?

a)   Excellent

b)   Very good

c)   Good

d)   Average

e)   Bad

f)    Terrible

  • Do you feel that that our brand of products has value for money?

a)   Strongly feel it has

b)   Yes, I feel it has

c)   I feel somewhat it has

d)   I feel, it does not have at all

  • If our brand of products has a personality, according to you what kind of personality has it got?


Category: Brand Questionnaire

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