Brand Management Questionnaire

Brand management is the process which aims to keep up the promises to deliver the maximum utility to the customer. Brand management questionnaire helps to sustain a brand image and make the customers loyal to the brand.

Brand Management Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. Could you identify our brand with little or no advertising?

a)   Yes

b)   No

Q2. Name a few brands in this product category that you can recollect now?


Q3. What is the most appropriate indicator of brand equity?

a)   Brand value

b)   Brand identity

c)   Brand recall

d)   Brand image

Q4. What is the most important factor to ensure brand management of this product?

a)   Quality

b)   Delivery

c)   Usage experience

d)   Price

e)   Other __________________________________________________

Q5. Which among customer loyalty and customer satisfaction indicates that the brand is being managed well?

a)   Customer loyalty

b)   Customer satisfaction

Q6. What does our brand mean to you?


Q7. Do you perceive that our brand is the market leader in the industry?

a)   Yes

b)   No

Q8. Have you seen any difference in the brand image after the company has conducted various marketing strategies?

a)   Yes

b)   No

Q9. Have you seen the brand growing over the years?

a)   Yes

b)   No

Q10. Are you a bulk purchaser of the product?

a)   Yes

b)   No

Q11. How successful do you think the firm has been in keeping its promises?

a)   Completely successful

b)   Moderately successful

c)   Unsuccessful

d)   Failed completely

Q12. Is the brand reached a point of stagnation without any scope of increasing its utility further?

a)   Yes

b)   No

Category: Brand Questionnaire

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