Brand Loyalty Questionnaire
Brand Loyalty questionnaires help to determine the level of loyalty of the customers and the reasons for the same. It is also used to find out why some customers choose competitors products. Hence this questionnaire is helpful to retain or increase the brand loyalty of customers.
Brand Loyalty Questionnaire Sample:
Phone Number: ____________________
Email id: ____________________
Q1. What is the proportion of branded to unbranded products in your house?
a) 20 : 80
b) 50 : 50
c) 60 : 40
d) Other _______________________
Q2. Do you experiment with different brands?
Q3. You trust our brand
a) Strongly disagree
c) Neither agree not disagree
e) Strongly Agree
Q4. The price of our brand
a) Is as per your expectations
b) Is more than your expectations
c) Is less than your expectations
d) Can’t say
Q5. What is the quantity of the product you use in a month?
Q6. What are the sources of our product brand information?
a) Family members
c) TV ads
d) Point of sales
f) Other _______________________________________________________
Q7. To what extent has the product been successful to meet your needs?
a) To the fullest extent
b) More than 80%
c) 50% – 80%
d) Less than 50%
e) Can’t say
Q8. Rank the packaging and product information of the product with 1 being the least and 5 being the highest
Q9. Rank the after sales service of the product, 1= least and 5 = highest
Q10. Can you list some areas of improvement of the product?
Category: Brand Questionnaire