Products form brand image in the minds of consumer. So a product can have many different brand images. Consumers link products with images and the products need to satisfy not just the expressed need but also tacit needs. Good products evoke positive brand images and help to influence the purchasing power of people. Brand Image questionnaires can help reinforce the brand positioning of the products of a firm.
Brand Image Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. How much do you care about using brands?
a) Slightly
b) Strongly
c) Not much
d) Never
Q2. List down a few brands of the product
______________________________________________________
Q3. What is the image of our product in your mind?
______________________________________________________
Q4. Do you know our company vision?
______________________________________________________
Q5. Can you identify our logo?
______________________________________________________
Q6. How do you differentiate our products from our competitors?
______________________________________________________
Q7. Do you trust in our products?
a) Yes
b) No
c) Can’t say
Q8. Do you think our products get good word of mouth publicity?
a) Yes
b) No
c) Don’t know
Q9. Do our products align with the values and beliefs of people?
a) Yes
b) No
c) Can’t say
Q10. If no, then describe which products go against your values
_______________________________________________________
Q11. Do our products provide a sense of self-esteem to you?
a) Yes
b) No
c) May be
d) Can’t say
Q12. Apart from the direct benefit of the product, what else do you look for in the product?
a) Image of the product
b) Identification with other users of the brand
c) Other ________________________________________________
