Brand Image Questionnaire


Products form brand image in the minds of consumer. So a product can have many different brand images. Consumers link products with images and the products need to satisfy not just the expressed need but also tacit needs. Good products evoke positive brand images and help to influence the purchasing power of people. Brand Image questionnaires can help reinforce the brand positioning of the products of a firm.

Brand Image Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. How much do you care about using brands?

a)   Slightly

b)   Strongly

c)   Not much

d)   Never

Q2. List down a few brands of the product

______________________________________________________

Q3. What is the image of our product in your mind?

______________________________________________________

Q4. Do you know our company vision?

______________________________________________________

Q5. Can you identify our logo?

______________________________________________________

Q6. How do you differentiate our products from our competitors?

______________________________________________________

Q7. Do you trust in our products?

a)   Yes

b)   No

c)   Can’t say

Q8. Do you think our products get good word of mouth publicity?

a)   Yes

b)   No

c)   Don’t know

Q9. Do our products align with the values and beliefs of people?

a)   Yes

b)   No

c)   Can’t say

Q10. If no, then describe which products go against your values

_______________________________________________________

Q11. Do our products provide a sense of self-esteem to you?

a)   Yes

b)   No

c)   May be

d)   Can’t say

Q12. Apart from the direct benefit of the product, what else do you look for in the product?

a)   Image of the product

b)   Identification with other users of the brand

c)   Other ________________________________________________

Category: Brand Questionnaire

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