Brand Image Analysis Questionnaire

A brand image analysis questionnaire is a process that helps to strengthen the brand position of the products manufactured by an organization.  The questionnaire is used by an organization and filled by consumers or prospective consumers so that the organization gets an idea about the kind of image the consumers have in their mind about the product manufactured by the organization.

Sample Brand Image Analysis Questionnaire

Name of the consumer: _______________________

Address: Street address __________ City ___________ State ____________ Zip code ________

Mobile number: ____________

Residential Phone Number: ________________

Working Phone Number: ________________

Email id: _____________________________

Q1. What are the factors that you look for in a brand in order to analyze the image of the brand?

_________________________________

Q2. What kind of image do you have about our brand?

a)   Impressive image

b)   Not so impressive image

c)   No image at all

Q3.  What kind of image do you have about the quality of our brand?

a)   Excellent quality

b)   Good quality

c)   Average quality

d)   Bad quality

Q4. What kind of image do you have about the pricing of our brand?

a)   Very expensive

b)   Expensive

c)   Somewhat expensive

d)   Correctly priced

e)   Not expensive at all

Q5. What according to you is the best aspect of the image of our brand?

______________________

Q6. What according to you is the worst aspect of the image of our brand?

___________________________

Q7. Would you like to suggest any changes in the image of our brand?

a)   Yes

b)   No

Q8. If yes, what changes would you like to suggest to bring improvement in the image of our brand?

__________________________