Brand Image Analysis Questionnaire
A brand image analysis questionnaire is a process that helps to strengthen the brand position of the products manufactured by an organization. The questionnaire is used by an organization and filled by consumers or prospective consumers so that the organization gets an idea about the kind of image the consumers have in their mind about the product manufactured by the organization.
Sample Brand Image Analysis Questionnaire
Name of the consumer: _______________________
Address: Street address __________ City ___________ State ____________ Zip code ________
Mobile number: ____________
Residential Phone Number: ________________
Working Phone Number: ________________
Email id: _____________________________
Q1. What are the factors that you look for in a brand in order to analyze the image of the brand?
Q2. What kind of image do you have about our brand?
a) Impressive image
b) Not so impressive image
c) No image at all
Q3. What kind of image do you have about the quality of our brand?
a) Excellent quality
b) Good quality
c) Average quality
d) Bad quality
Q4. What kind of image do you have about the pricing of our brand?
a) Very expensive
c) Somewhat expensive
d) Correctly priced
e) Not expensive at all
Q5. What according to you is the best aspect of the image of our brand?
Q6. What according to you is the worst aspect of the image of our brand?
Q7. Would you like to suggest any changes in the image of our brand?
Q8. If yes, what changes would you like to suggest to bring improvement in the image of our brand?
Category: Brand Questionnaire