Brand Identity Questionnaire

Brand identity refers to how a product delivered by a firm can differentiate itself from their competitors and establish a unique place in the eyes of the customer. Right from the name of the company to the touch points with the customer, everything a company does is to reinforce the same image. Brand identity questionnaire queries companies on various aspects of their identity and help build up a unidirectional focus.

Brand Identity Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What are the end products of your firm?

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Q2. Do you know your competitors? If yes, list them.

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Q3. How are you unique with respect to your competitors?

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Q4. Do you use any specific colour that differentiates your firm from others in the same league?

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Q5. Are these any specific features in your products or services that are absent in other brands?

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Q6. Describe your target segment

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Q7. Which of the following is true about your product?

a)   Targeted at a niche segment

b)   Targeted at a particular income range population

c)   Targeted at different sections of society with differentiated strategy

d)   Other _______________________________________________

Q8. What message does your marketing strategy convey to the customers?

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Q9. Describe the reason behind the name of the company.

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Q10. What is your logo and tagline? What is the reason behind them?

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Q11. Why do you think customers will accept your product?

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Q12. Who are your most valuable customers?

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Q13. Whom do you benchmark your processes with?

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Q14. What is your company’s vision?

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Q15. What are your company values and how do you reinforce them through your brands?

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Q16. Name some other companies that are closely similar to your brands?

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