Brand Familiarity Questionnaire


A brand familiarity questionnaire is one that is taken by a company to understand the knowledge of the customer about the brand image it has it the market. As the brand name is very important for the financial success of any company this questionnaire is very useful in understanding the appropriateness of various marketing techniques that are followed by the company. Apart from this questionnaire is also helpful in making out the familiarity of customer with various brands present in the category of products.

Sample Brand familiarity questionnaire

Customer Name __________________________

Customer address __________________________

Customer number __________________________

Customer email id _________________________

1. What are the various brands of products that come to your mind when you think of cosmetics category?

a. _______________

b. _______________

c. _______________

d. _______________

2. In what order do you think you will place the products according to the brand that comes first to you mind in that range?

a. _______________

b. _______________

c. _______________

d. _______________

3. Are you aware of the range of cosmetic products sold by our company?

a. Yes

b. No

4. Have you made use of any of our products in the cosmetic range of products so far?

a. Yes

b. No

5. When you think of the cosmetic products of our company which celebrity comes to your mind?

______________

6. Which are the things that influence your choice for cosmetics in the market in correlation to the cosmetic brand that you are making use of at present?

a. Branding

b. Celebrity endorsement

c. Quality

d. Availability

7. Are you aware of cosmetic products manufactured by our business opponents in the market?

a. Yes

b. No

8. Are you aware of the pricing of the different categories of cosmetic products that our company manufactures?

a. Yes

b. No

9. Do you know the extent of share our company has for cosmetics category in the market?

a. 5%

b. 10%

c. 15%

d. 20% and more

Category: Brand Questionnaire

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