Brand Evaluation Questionnaire
The main objective of a brand evaluation questionnaire is to help the organization or company to identify the current changes that need to be made to revitalize the brand. It helps an organization or company to develop their brand based on the core values and beliefs of the brand. A brand evaluation questionnaire plays an important role during brand building and planning stages and is critical to the process of building and sustaining brands.
Brand Evaluation Questionnaire Sample
Name of the Company___________________________________________
City: ________________ State: ___________________ Zip: _________________
Telephone: ____________________ Fax: ____________________________
Website: ______________________________ Email: _______________________________
Q1. What is the name of your brand(s)?
Q2. What are the core values and beliefs of your brand(s)?
Q3. What is the current perception of your brand(s)?
Q4. How do you rate you brand(s) performance in the current financial year?
Q5. What is the current monetary value of your brand(s)?
Q6. Which of the following market segmentation does your brand belong to?
Q7. Which of the following key components have you integrated in your brand?
a) Target audience
b) Brand essence
c) Brand promise
d) Brand personality
Q8. Describe your brand personality using keyword descriptors?
Q9. What are the various branding issues faced by your company?
Q10. List the immediate competitors of your brand?
Q11. How do you rate your brand loyalty in the market?
Q12. How do you rate your brand visibility in the market?
Q13. What is your perception about your brand’s visibility and growth in the future?
Category: Brand Questionnaire