The main objective of a brand evaluation questionnaire is to help the organization or company to identify the current changes that need to be made to revitalize the brand. It helps an organization or company to develop their brand based on the core values and beliefs of the brand. A brand evaluation questionnaire plays an important role during brand building and planning stages and is critical to the process of building and sustaining brands.
Brand Evaluation Questionnaire Sample
Name of the Company___________________________________________
Address: ______________________________________
City: ________________ State: ___________________ Zip: _________________
Telephone: ____________________ Fax: ____________________________
Website: ______________________________ Email: _______________________________
Q1. What is the name of your brand(s)?
___________________________________________________________________________
Q2. What are the core values and beliefs of your brand(s)?
___________________________________________________________________________
Q3. What is the current perception of your brand(s)?
___________________________________________________________________________
Q4. How do you rate you brand(s) performance in the current financial year?
___________________________________________________________________________
Q5. What is the current monetary value of your brand(s)?
___________________________________________________________________________
Q6. Which of the following market segmentation does your brand belong to?
a) Non-overlapping
b) Homogeneous
Q7. Which of the following key components have you integrated in your brand?
a) Target audience
b) Brand essence
c) Brand promise
d) Brand personality
Q8. Describe your brand personality using keyword descriptors?
a) _____________________________
b) _____________________________
c) _____________________________
d) _____________________________
e) _____________________________
Q9. What are the various branding issues faced by your company?
___________________________________________________________________________
Q10. List the immediate competitors of your brand?
f) _____________________________
g) _____________________________
h) _____________________________
i) _____________________________
j) _____________________________
Q11. How do you rate your brand loyalty in the market?
a) Excellent
b) Good
c) Average
d) Poor
Q12. How do you rate your brand visibility in the market?
a) Excellent
b) Good
c) Average
d) Poor
Q13. What is your perception about your brand’s visibility and growth in the future?
___________________________________________________________________________
