Brand Evaluation Questionnaire


The main objective of a brand evaluation questionnaire is to help the organization or company to identify the current changes that need to be made to revitalize the brand. It helps an organization or company to develop their brand based on the core values and beliefs of the brand. A brand evaluation questionnaire plays an important role during brand building and planning stages and is critical to the process of building and sustaining brands.

Brand Evaluation Questionnaire Sample

Name of the Company___________________________________________

Address: ______________________________________

City: ________________ State: ___________________  Zip: _________________

Telephone: ____________________  Fax: ____________________________

Website: ______________________________  Email: _______________________________

Q1. What is the name of your brand(s)?

___________________________________________________________________________

Q2. What are the core values and beliefs of your brand(s)?

___________________________________________________________________________

Q3. What is the current perception of your brand(s)?

___________________________________________________________________________

Q4. How do you rate you brand(s) performance in the current financial year?

___________________________________________________________________________

Q5. What is the current monetary value of your brand(s)?

___________________________________________________________________________

Q6. Which of the following market segmentation does your brand belong to?

a)   Non-overlapping

b)   Homogeneous

Q7. Which of the following key components have you integrated in your brand?

a)   Target audience

b)   Brand essence

c)   Brand promise

d)   Brand personality

Q8. Describe your brand personality using keyword descriptors?

a)   _____________________________

b)   _____________________________

c)   _____________________________

d)   _____________________________

e)   _____________________________

Q9. What are the various branding issues faced by your company?

___________________________________________________________________________

Q10. List the immediate competitors of your brand?

f)    _____________________________

g)   _____________________________

h)   _____________________________

i)     _____________________________

j)    _____________________________

Q11. How do you rate your brand loyalty in the market?

a)   Excellent

b)   Good

c)   Average

d)   Poor

Q12. How do you rate your brand visibility in the market?

a)   Excellent

b)   Good

c)   Average

d)   Poor

Q13. What is your perception about your brand’s visibility and growth in the future?

___________________________________________________________________________

Category: Brand Questionnaire

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