Brand Development Questionnaire

Brand development follows a definite sequence and it is important to follow it because it is a crucial investment and almost impossible to back off. Many poor brand developments have led to failure of even well-conceived products. Everything needs to fit in well so as to make the right entry into the market and beat the competition.

Brand Development Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What has been the sequence of evolution of your brand?

I.        Business model

II.        Tagline

  1. Name of the company
  2. Branding the product

V.        Identifying the target segment


Q2. What is the ideal sequence of brand development?

  1. Mission statement
  2. Marketing the product
  3. Developing a Business plan
  4. Vision statement
  5. Name of the company
  6. Tagline
  7. Identifying the target segment


Q3. Do you identify the mismatch, if any?

a)   Yes

b)   No

Q4. Has the mismatch led to the failure of your brand or the company?

a)   Yes

b)   No

c)   Don’t know

Q5. Would you like to backtrack and redo the investment to make a good brand development?

a)   Yes

b)   No

c)   May be, if the investment is less

Q6. If ‘No’, what is the reason for not backtracking?

a)   The investment is expensive

b)   The investment is time consuming

c)   Not sure about the success of the product anymore

d)   Other ____________________________________________________

Q7. Do you involve your employees while conceptualising the branding of the product?

a)   Yes

b)   No

c)   Sometimes

d)   Rarely

Q8. Do you believe colours play a crucial role in brand designing?

a)   Yes

b)   No

c)   Not much

Category: Brand Questionnaire

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