Brand design consists of designing the logo, tagline, vision, mission, identifying the target, and designing the ads, etc. Brand design questionnaires have various questions on these aspects to help build a design to create a unique brand experience to connect with the customers and convey the right benefits about the product.
Brand Design Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. What is your USP (Unique selling point)?
______________________________________________________________
Q2. What is the message that you wish to convey through your brand?
______________________________________________________________
Q3. How does the brand appeal to the audience?
______________________________________________________________
Q4. What is your business tagline?
______________________________________________________________
Q5. Is your vision, mission, values, operating and marketing strategies in line with the tagline?
a) Yes
b) No
If ‘No’, why not? ________________________________________________
Q6. What is the brand perception in the minds of your customers? Does it confirm with the tagline?
_______________________________________________________________
Q7. What does the company logo suggest?
_______________________________________________________________
Q8. Is the logo and tagline explicitly shown in your advertisements?
a) Yes
b) No
Q9. Do you want to be identified with the company group or want to sustain as a standalone brand?
a) Want to be identified with the company group
b) Want to build an independent stand alone brand
Q10. How have you developed the brand design?
a) From an in-house team
b) By outsourcing
c) By taking assistants from consultants
d) Other ________________________________________________
Q11. Name some keywords that identify your brand?
i) ______________________
ii) ______________________
iii) ______________________
iv) ______________________
Q12. Did any competitor (local, domestic or international) try to imitate your brand design?
a) Yes
b) No
Q13. If ‘yes’, has it negatively affect the market share of the brand?
a) Yes
b) No
