Brand Design Questionnaire

Brand design consists of designing the logo, tagline, vision, mission, identifying the target, and designing the ads, etc. Brand design questionnaires have various questions on these aspects to help build a design to create a unique brand experience to connect with the customers and convey the right benefits about the product.

Brand Design Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What is your USP (Unique selling point)?


Q2. What is the message that you wish to convey through your brand?


Q3. How does the brand appeal to the audience?


Q4. What is your business tagline?


Q5. Is your vision, mission, values, operating and marketing strategies in line with the tagline?

a)   Yes

b)   No

If ‘No’, why not? ________________________________________________

Q6. What is the brand perception in the minds of your customers? Does it confirm with the tagline?


Q7. What does the company logo suggest?


Q8. Is the logo and tagline explicitly shown in your advertisements?

a)   Yes

b)   No

Q9. Do you want to be identified with the company group or want to sustain as a standalone brand?

a)   Want to be identified with the company group

b)   Want to build an independent stand alone brand

Q10. How have you developed the brand design?

a)   From an in-house team

b)   By outsourcing

c)   By taking assistants from consultants

d)   Other ________________________________________________

Q11. Name some keywords that identify your brand?

i)             ______________________

ii)           ______________________

iii)          ______________________

iv)         ______________________

Q12. Did any competitor (local, domestic or international) try to imitate your brand design?

a)   Yes

b)   No

Q13. If ‘yes’, has it negatively affect the market share of the brand?

a)   Yes

b)   No

Category: Brand Questionnaire

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