Brand Consciousness Questionnaire

Companies cater to different sections of society. They have premium brands, and brands catering to lower income, upper middle and lower middle sections of the society. Some essential goods are always bought irrespective of the income level of an individual. Whether a customer are brand conscious or not is a determinant of the success of a product and therefore a Brand Conscious questionnaire can be a handy tool to determine the success of a firm.

Brand Consciousness Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What is your family income?

__________________________

Q2. Do you buy only branded products?

a)   Yes

b)   No

c)   Only certain products

Q3. How do you choose brands?

a)   You are aware of them

b)   You know about the manufacturers or designers

c)   Branded products are high priced

d)   Other ____________________________________________________

Q4. Do you prefer to buy branded products for commodities too?

a)   Yes

b)   No

Q5. Do you think premium products cater to only the higher income segment?

a)   Yes

b)   No

c)   Often

d)   Can’t say

Q6. Do you think with increase in income, people become more brand conscious?

a)   Yes

b)   No

c)   May be

Q7. Pick the right option

a)   You are only price conscious

b)   Your are only brand conscious

c)   You are both price and brand conscious

d)   Your are neither price conscious not brand conscious

Q8. You choose branded products because

a)   They are of higher quality

b)   They are impressive

c)   You can afford them

d)   Other ____________________________________________

Q9. Do you think companies can reduce the price and still maintain a good quality?

a)   Yes

b)   No

Q10. Do you mind paying a few dollars more to get branded products?

a)   Yes

b)   No

c)   May be