Brand Community Questionnaire
A brand community questionnaire is a process of understanding a customer’s sense of belonging and recognition of a brand. The questionnaire helps to bring a positive influence on the belongingness of a consumer within the brand community. This questionnaire is usually answered by consumers and the questions are based on the experience of the consumer within a certain community.
Sample Brand Community Questionnaire
Address: Street address __________ City ___________ State ____________ Zip code ________
Mobile number: ____________
Residential Phone Number: ________________
Working Phone Number: ________________
Email id: _____________________________
Q1. Are you a registered member of any brand community?
Q2. If the answer to the above question is yes, what are the communities that you are registered with?
Q3. Do you agree that you often visit this community?
a) Strongly agree
c) Somewhat agree
Q4. Do you post your comment and opinions about the brand?
a) Yes, always
b) Yes, I do often
c) Yes, I do sometime
d) I do but very rarely
e) I never do
Q5. Do you find the product information mentioned in the community is helpful?
Q6. Do you participate within the community to get better understanding of the products?
Q7. Do you communicate a lot with other community members?
Q8. Do you ever buy products of the brand from the community?
Q9. Are you satisfied with the brand community?
Category: Brand Questionnaire