Brand building is a carefully thought our process to create a good brand value out of the intangibles factors that satisfy the intrinsic needs of the customers. Various brand building activities can be advertisements, sponsorships, and other kind of product placement and promotions.
Brand Building Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. Describe the process of ‘brand building’ in one line in your own words
_________________________________________________________________
Q2. When does the process of brand building start?
a) After the production of the product
b) After the business model is developed
c) After identifying the target population
d) Other ______________________________________________________
Q3. Do you audit the brand before building it?
a) Yes
b) No
Q4. How important are signs or symbols and emotions in the process of brand building?
a) Least important
b) Moderately important
c) Very important
d) Important
e) Depends on the target population
Q5. Do you put yourself in the shoes of the customer while developing the brand?
a) Yes
b) No
Q6. Do your personal needs or personal experiences provide any contribution to the development of the brand?
a) Yes
b) No
Q7. If ‘Yes’, describe it
_________________________________________________________________
Q8. Do you keep yourself and the customer engaged with latest forms of brand building activities now and then?
a) Yes, quite often
b) No, we like to reinforce the same ad and same message again and again
Q9. Who among the following has been the best contributor in your brand building activities?
a) The customer
b) The channel partners
c) The employees
d) The top management
e) Others ____________________________________________________
Q10. Have you utilised customer feedback in your brand building activities?
a) Yes
b) No
