Brand Awareness Questionnaire

Brand awareness questionnaires test the knowledge of the customer about the various marketing aspects of the products of a firm. This confirms whether the marketing strategies of the firm are working according to the expectations. Brand awareness affects the market share and the financial results of a firm. This questionnaire can use pictures and graphics to test whether customer can identify the products.

Brand Awareness Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. When you hear about a product category, can you recall our products?

a)   Yes

b)   No

Q2. What is the serial number of our product in the brand recall order?

a)   1

b)   2

c)   3

d)   More than 3

e)   None

Q3. Which products of our company are you aware of?


Q4. Which of the following is true for our product?

a)   It is a niche product targeting to only a particular segment

b)   It is a commodity product

c)   It has a differentiation strategy for different segments

d)   None

Q5. Can you name the personality who endorses our products in advertisements?


Q6. Can you quote the price and quantity of different packages of our product?


Q7. Do you know who our competitors are?

a)   Yes

b)   No

Is yes, please name a few ___________________________________________

Q8. Which of the following touch points have you been exposed to?

a)   Exhibitions

b)   Point of sales

c)   Showrooms

d)   Sales representatives

e)   Other _____________________________________________________

Q9. What is the market share of our product?

a)   < 5 %

b)   5 % – 35 %

c)   35 % – 55 %

d)   > 40 %

e)   Don’t know

Category: Brand Questionnaire

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