Brand Awareness Questionnaire

Brand awareness questionnaires test the knowledge of the customer about the various marketing aspects of the products of a firm. This confirms whether the marketing strategies of the firm are working according to the expectations. Brand awareness affects the market share and the financial results of a firm. This questionnaire can use pictures and graphics to test whether customer can identify the products.

Brand Awareness Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. When you hear about a product category, can you recall our products?

a)   Yes

b)   No

Q2. What is the serial number of our product in the brand recall order?

a)   1

b)   2

c)   3

d)   More than 3

e)   None

Q3. Which products of our company are you aware of?

________________________________________________________

Q4. Which of the following is true for our product?

a)   It is a niche product targeting to only a particular segment

b)   It is a commodity product

c)   It has a differentiation strategy for different segments

d)   None

Q5. Can you name the personality who endorses our products in advertisements?

_________________________________________________________

Q6. Can you quote the price and quantity of different packages of our product?

_________________________________________________________

Q7. Do you know who our competitors are?

a)   Yes

b)   No

Is yes, please name a few ___________________________________________

Q8. Which of the following touch points have you been exposed to?

a)   Exhibitions

b)   Point of sales

c)   Showrooms

d)   Sales representatives

e)   Other _____________________________________________________

Q9. What is the market share of our product?

a)   < 5 %

b)   5 % – 35 %

c)   35 % – 55 %

d)   > 40 %

e)   Don’t know