Brand Audit Questionnaire


Brand audit reaffirms a firm’s marketing and brand building strategies. They help find the most effective strategies and invest on them. Brand audits need to be conducted for very strategy on a periodic basis to take investment and sales decisions.

Brand Audit Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What has been the timeframe of marketing strategies that have been undertaken in the past?

___________________________________________________

Q2. Did you measure the success of each of those efforts?

a)   Yes, for all of them

b)   No, for none of them

c)   For a few of them

Q3. What are the factors determining the success of the marketing strategies?

a)   No. of first time buyers

b)   No. of prospective customers contacted

c)   No. of repeat buyers

d)   Other ________________________________________

Q4. Did you incorporate the results of the marketing strategies in new products?

a)   Yes

b)   No

c)   Mostly

d)   Rarely

Q5. Did you administer any brand awareness survey among customers in the past?

a)   Yes

b)   No

Q6. List down the strengths and weaknesses in your branding strategy?

_________________________________________________________

Q7. Describe the customer segment you are catering to

________________________________________________________

Q8. Do you think your customers are able to be more brand aware with your various promotional strategies?

a)   Yes

b)   No

c)   Mostly

d)   Rarely

Q9. Which of the marketing strategies have led to most successful results?

_________________________________________________________

Q10. Do you think you are able to provide the product according to the needs and demands of the customer?

a)   Yes

b)   No

c)   Sometimes

Q11. What is the reason for some customers not choosing your brands?

_________________________________________________________

Q12. Have you segregated and found your most valuable customers?

a)   Yes

b)   No

Category: Brand Questionnaire

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