Brand audit reaffirms a firm’s marketing and brand building strategies. They help find the most effective strategies and invest on them. Brand audits need to be conducted for very strategy on a periodic basis to take investment and sales decisions.
Brand Audit Questionnaire Sample:
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
Q1. What has been the timeframe of marketing strategies that have been undertaken in the past?
___________________________________________________
Q2. Did you measure the success of each of those efforts?
a) Yes, for all of them
b) No, for none of them
c) For a few of them
Q3. What are the factors determining the success of the marketing strategies?
a) No. of first time buyers
b) No. of prospective customers contacted
c) No. of repeat buyers
d) Other ________________________________________
Q4. Did you incorporate the results of the marketing strategies in new products?
a) Yes
b) No
c) Mostly
d) Rarely
Q5. Did you administer any brand awareness survey among customers in the past?
a) Yes
b) No
Q6. List down the strengths and weaknesses in your branding strategy?
_________________________________________________________
Q7. Describe the customer segment you are catering to
________________________________________________________
Q8. Do you think your customers are able to be more brand aware with your various promotional strategies?
a) Yes
b) No
c) Mostly
d) Rarely
Q9. Which of the marketing strategies have led to most successful results?
_________________________________________________________
Q10. Do you think you are able to provide the product according to the needs and demands of the customer?
a) Yes
b) No
c) Sometimes
Q11. What is the reason for some customers not choosing your brands?
_________________________________________________________
Q12. Have you segregated and found your most valuable customers?
a) Yes
b) No
