Brand Association Questionnaire

When we talk about any product, a certain image is formed in our mind and this is called Brand association. This imagination can be due to features of the product, celebrity endorsements, employees, customer care, etc. It is important to build a positive brand association of the product because brand associations are deep seated and are difficult to change in a short period of time. Brand Association Questionnaires help to match the firm’s intention with the brand image formed in the customer’s mind.

Brand Association Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

Q1. What is the first thing that comes to your mind when you hear about our company?

____________________________________________________

Q2. This brand association is

a)   Positive

b)   Negative

c)   Neutral

Q3. How did you form this brand association?

a)   By coming in touch with the employees of the firm

b)   Through advertisements

c)   Through the association with the owners of the company

d)   Word of mouth publicity

e)   Other _________________________________________

Q4. Does our product satisfy all your needs?

a)   Yes

b)   No

Q5. If ‘No’, then what changes are needed to be done in the product?

____________________________________________________

Q6. Are all promotional and product-based attributes consistent with the brand association?

a)   Yes

b)   No

Q7. If ‘No’, please comment on neutral or negative association of the product with the brand

_______________________________________________________

Q8. Do you think brand association has contributed significantly to the success of the firm?

a)   Yes

b)   No

c)   Can’t say

Q9. Does the brand significance increase the acceptance of the product?

a)   Yes

b)   No

c)   Don’t know

Q11. Have you visited our company website?

a)   Yes

b)   No

Q12. Did you find the features of the website useful?

a)   Yes

b)   No

Q13. Any comments on the website design

_______________________________________________________

Q10. Any suggestions on improving the brand image of the product or firm

_______________________________________________________