A brand analysis questionnaire is a process of finding out the missing aspects that need to be considered in the brand and also identifying the areas that lack focus. The questionnaire also helps one to understand his current brand and the context surrounding it. It helps to improve the vision of an organization in regards to what its brand represents. The questionnaire is taken by an organization that has its own brand.
Sample Brand Analysis Questionnaire
Name of the organization: _______________________
Principal office address: Street address __________ City ___________ State ____________ Zip code ________
Office contact Number: ________________
Fax Number: ________________
Email id: _________________________
Website: ____________
Q1. What is the industry type to which your brand belongs?
__________________________________
Q2. What is the current vision of your brand?
________________________________
Q3. Do you agree that you conduct research to understand what is important to your customers?
a) Strongly agree
b) Agree
c) Somewhat agree
d) Disagree
Q4. How much do you think you understand what the customers feel about your brand?
a) Completely understand
b) Understand
c) Somewhat understand
d) Don’t understand at all
Q5. Do you have any loyal customers?
a) Yes
b) Maybe
c) No
Q6. If the answer to the above question is yes, what do you think makes your customer loyal to you?
________________________________________
Q7. What is the class of people that you target for your brand?
a) Upper class
b) Middle class
c) Lower class
Q8. Are the structure, operations and culture of your organization aligned with the value of the brand?
____________________________________________
