Brand Analysis Questionnaire

A brand analysis questionnaire is a process of finding out the missing aspects that need to be considered in the brand and also identifying the areas that lack focus. The questionnaire also helps one to understand his current brand and the context surrounding it. It helps to improve the vision of an organization in regards to what its brand represents. The questionnaire is taken by an organization that has its own brand.

Sample Brand Analysis Questionnaire

Name of the organization: _______________________

Principal office address: Street address __________ City ___________ State ____________ Zip code ________

Office contact Number: ________________

Fax Number: ________________

Email id: _________________________

Website: ____________

Q1. What is the industry type to which your brand belongs?



Q2. What is the current vision of your brand?


Q3. Do you agree that you conduct research to understand what is important to your customers?

a)   Strongly agree

b)   Agree

c)   Somewhat agree

d)   Disagree

Q4. How much do you think you understand what the customers feel about your brand?

a)   Completely understand

b)   Understand

c)   Somewhat understand

d)   Don’t understand at all

Q5. Do you have any loyal customers?

a)   Yes

b)   Maybe

c)   No

Q6. If the answer to the above question is yes, what do you think makes your customer loyal to you?


Q7. What is the class of people that you target for your brand?

a)   Upper class

b)   Middle class

c)   Lower class

Q8. Are the structure, operations and culture of your organization aligned with the value of the brand?


Category: Brand Questionnaire

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