Audience Research Questionnaire

An audience research questionnaire is a self- completion questionnaire which comprises of a customized set of questions in order to assess the media interests of people. This questionnaire is used as an effective tool to record the practical interests of audience in order to serve them with the best audios, videos and picture qualities. This questionnaire can either be e-mailed to the targeted audience or can be filled manually by visiting any of the media outlets.

Sample Of Audience Research Questionnaire:

Personal Contact Details:

Name: ______________

Sex: ________________

Street Address: __________ City: _________ state: ___________ Country: ___________

Phone Number: ___________________

Mobile Number (optional): ________________

E-mail id: ______________________________

Q1.Choose a suitable category to express your interest as Audience:

  • Music
  • Movies
  • TV shows
  • Live Drama Shows
  • Other, please mention: _______

Q2. Do you often purchase CDs/ DVDs ?

  • Yes
  • Yes. Sometimes
  • No
  • Never

Q3. How much do you spend on buying CDs/ DVDs?

  • Between $5- $10
  • Between $10- $15
  • Between $15- $20
  • More than this, please provide the details: _____________

Q4. How do you purchase these DVDs/ CDs?

  • From online websites
  • From Shopping Malls
  • From brand outlets
  • Others, please specify: ___________

Q5. Do you prefer to download your favourite shows/ music and movies online?

  • Yes
  • Sometimes
  • No

Q6. Do you have any experience of buying cheap pirated video CDs?

  • Yes
  • No
  • If yes, please tell us about it: ___________

Q7. Would you prefer to spend money on buying magazines and newspapers for reading about your favourite actors/ music band?

  • Yes
  • No

Q8. What do you do when you miss the live telecast of your favourite movie, music and drama? _______________

Q9. Is there anything else you would like to mention about your audience interests?

  • Yes
  • No
  • If yes, please mention here: _________________

Category: Research Questionnaire

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