An advertising survey questionnaire is normally filled by a consumer and this type of survey is carried out by a research agency on behalf of an organization or their advertising agency. The primary aim of this type of survey questionnaire is to generate awareness among consumers regarding a particular advertisement. This survey also helps in providing valuable information regarding customer choices and their perceptions.
Advertising Survey Questionnaire Sample
Name of the consumer: ________________________________
Age: ______ Sex: _______ Occupation: ______________________
Address: ______________________________________
City: ________________ State: ___________________ Zip: _________________
Telephone: ____________________ Fax: ____________________________
Email: _________________________
Q1. How often do you see the advertisement for ‘abc’ in newspapers and television?
a) Once in a day
b) More than 5 times
c) 5-10 times
d) More than 10 times
e) Not even once
Q2. How well has this advertisement caught your attention?
a) Very well
b) Well enough
c) Not very well
d) Not catchy
e) Don’t remember
Q3. Are the claims made in this advertisement believable?
a) Very believable
b) Not believable
c) Believe in some of the claims
d) Can’t say
Q4. Did the ad provide relevant information about the product?
a) Excellent
b) Very good
c) Good
d) Not enough information
e) No information at all
f) Can’t say
Q5. How appealing is the advertisement?
a) Extremely appealing
b) Very appealing
c) Not very appealing
d) Not appealing at all
e) Can’t say
Q6. Did you find the advertisement convincing?
a) Very convincing
b) Convincing
c) Not convincing enough
d) Not convincing at all
e) Can’t say
Q7. How would you rate this advertisement vis-à-vis other advertisements for similar products?
a) Excellent
b) Very Good
c) Good
d) Bad
e) Poor
f) Neutral
Q8. Based on the advertisement how likely would you buy this product?
a) Very likely
b) Somewhat likely
c) Not very likely
d) Not at all
e) Can’t say
