Advertising Questionnaire


Advertising Questionnaire is a set of questions which are arranged to help a business or company market its products and/or services. When a company wishes to market its products, it may take the help of an advertising agency. The advertising agency may conduct the advertising questionnaire to analyze the business party’s commercial goals, target consumers and sometimes the product itself.

Advertising Questionnaire Sample

Name:               __________________________________________________________________

Address:        __________________________________________________________________

Phone:               _______________________          Email:               ________________________

  1. What is the product you want to sell?

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  1. What is its purpose and use? Kindly describe the same.

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  1. How is it better than the similar ones already present in the market?

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  1. What is the price range of our product? Mention along with packaging details.

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  1. Who are your target consumers?

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  1. Why do you think that your target consumer will want your product?

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  1. What can be the possible reason your target consumer may not want the product?

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  1. Which avenues of communication would you choose to market your product?

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  1. Are you willing to distribute free samples of your product with endorsement?

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  1. Do you intend to hire any celebrity to endorse your product? If yes then how much can you spend annually on paying endorsement fees?

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  1. Are you willing to host or sponsor events, shows, concerts or television programs to promote your product?

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  1. What is the present market revenue generated by other products in the same category? What market share are you targeting to achieve with your product?

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  1. Please mention the regions where you wish to distribute your products?

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Category: Marketing Questionnaire

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